Heather Schwartz
(650) 269-3957 • hschwart@uoregon.edu
EDUCATION
University of Oregon, Eugene, Oregon
Bachelor of Science in Business Administration, June 2008
- Concentration in Marketing, Minor in Communication Studies
- Deans Scholarship, 2004-2008
CIMBA Advantage Program, Paderno Del Grappa, Italy, September – December 2006
- Study abroad focusing on International Business and Italian culture
WORK EXPERIENCE
COLABORATORY Intern, July 2008-Present
Portland Advertising Federation, Portland, OR
- Interning at Anvil Media, Inc., Grady Britton and Ascentium learning the role of Account Manager and the functions of an agency
- Leading a team of 4 advertising interns and creating a Marketing/PR plan for Sameunderneath, an apparel company promoting social awareness
Public Relations Account Coordinator/Intern, June-September 2007
Eastwick Communications, Mountain View, CA
- Formed media lists, editorial calendars and coverage reports on 12 different high tech accounts to help clients track coverage
- Planned logistics for Fujitsu America Inc’s dedication ceremony of their new hydrogen fuel cell, including creating the invitation, managing a 400 guest list and the registration table at the event
- Helped facilitate the organization of Seagate’s Big Bang IV product launch in New York City by compiling client briefing books, consisting of 80 meetings in a 2 day period
Advertising Intern, August-September 2005
Hewlett Packard, Cupertino, CA
- Researched competing companies’ advertising campaigns via the internet to help HP develop differentiated communications
- Produced a research data entry system using excel to improve ease of retrieving international information
- Gathered research through field work in order for HP to evaluate their promotional ad campaign
- Worked with key HP strategic agencies Goodby Silverstein & Partners, Publicis & Hal Riney and Zenith Optimedia
Camp Director, Summer 2006-2007
Foothills Tennis and Swim Club, Palo Alto, CA
- Managed 12 employees and 20 children at an athletic day camp for 8 weeks every summer
- Trained 12 employees to communicate and work effectively with children
- Created a new swim lesson plan to improve campers swimming techniques
ACTIVITIES
College Choirs, Gospel Choir and Repertoire Singers – Eugene, OR September 2004-December 2007
Alpha Kappa Psi, Professional Activities Committee Head – Eugene, OR April 2007-2008
- Coordinated and ran meetings for committee, communication liaison
- Organized professional speaker series for the membership
- Planned and implemented fundraising efforts and delegated tasks to committee members
