Lattice Update

August 13, 2008

We are working our little Lattice’s off getting ready for our pitch on Friday.!  Thanks to CMD for letting us use your office to work late last night.  Only 2 days left COLABORATORY interns.

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Obliviously, I am not doing a very good job updating this blog, because it is my second to last day here at Ascentium and this is my first post…  I know, I know (keep the comments to yourself).  Mason West, a writer here at Ascentium as well as a member of the PAF Committe, is probably shaking his head at me right now in disgust.

What can I say about Ascentium… well it’s probably the most interesting agency I’ve been at thus far.  Ascentium is an interactive agency but that is just one part of what they do under the larger umbrella of Ascentium.  If I understand it correctly the three parts of the biz are: Interactive, CRM, and Infrastructure.  And magically all the different departments overlap together and are used in a way to enhance the client’s needs.  In all honestly, I don’t know any other company who does something like this, and from what I hear there isn’t one.  James Rice, Creative Director of Portland’s Ascentium explained it by saying (now I’m paraphrasing here), Ascentium figures out creative ways to use technology, and that is exactly what they are doing.

My time at Ascentium has pretty much been me being a fly on the wall.  Just being a sponge and soaking up everything I can and trying to compile it together and make sense out of it.  I got the opportunity to talk with Mike Caplan, Ascentium’s Engagement Manager, who was very honest with me about the ins and outs of the Account Services side of an agency.  It was refreshing to get a straight to the point description of what account people do, and how do be successful in this business.  The main point I took from my talk with Mike was that being an account person isn’t rocket science, but it does require you to have an amplitude for emotional intelligence and a passion to be “on” 24/7.

Not only do you need to be able to communicate with your team and clients effectively but you need to be constantly thinking about what you can do to make them more successful in their jobs.  As a project manager you are responsible for the delivery of all projects across the organization, you are the glue connecting all the different parts together.  So, being “on” 24/7 is a must, or your team will fall apart.

During this conversation with Mike, I kept thinking, “oh this is me, I am that person, trying to please people and help wherever I can”  but then something that Mike said caught my attention.  He explained that you do everything you can for your team and look out for them, but realize that there is no one looking out for you, and that no one is there to make your job easier.  Which is sad, but then I realized he might have been wrong… Mike, you are that person to your PM’s, right?

I think I said this in my last post, but having this internship has been such an amazing experience for me.  Not only have I realized that Portland is where I want to be (sorry Mom, the bay area will have to wait for now) but this is what I want to do, and who I want to be.  And you know it might change 6 months from now, but that’s ok.  For now, I’m going down this path, I may not have it all figured out but I am moving forward in a direction that looks good for now.  And I’m excited to be here!

Griffins Got Pride!

July 30, 2008

Tomorrow will be my last day at Grady Britton, a fantastic full service advertising agency, it’s crazy to think I have almost been here for two weeks already…

Over the past two weeks, I have been able to see first hand how an agency works. The most interesting thing I have observed is how account, creative, PR, and media people all work together. It’s actually amazing because you have so many different types of personalities all working to accomplish one common goal, to produce amazing work for the client. Not only do the people here at GB do that, but they have fun doing so! Whether it be at the weekly softball game, a funny email, or singing happy birthday to someone they just met 3 days prior (thanks again!)

What I did: Even though I am technically an account intern, I got the chance to see different parts of the creative process, like sitting in on a voice over for a :30 spot. I also went to a media event with KOIN 6 at the Zoo for the Fall Preview. (Advertising has its perks!) I worked on a couple of interesting research projects and was able to share my findings and make suggestions. I had a couple of conversations about Sameunderneath, being able to get professional agency perspective while working on a project like Sameunderneath is invaluable. And I even managed to put my good packing skills to use and help GB get an early start on their move across the river.

Welcome sign on my first day!

Welcome sign on my first day!

I'm told, "Once a Griffin always a Griffin"

I'm told, "Once a Griffin always a Griffin"

Having this internship has reaffirmed my career goals. I want to be in marketing/advertising. The people are fun, creative, full of energy. And the work is challenging, but rewarding. You are constantly on your toes, multitasking, keeping the client happy, and being crazy busy. AND THAT IS EXACTLY WHAT I WANT TO DO!

My Time at Anvil

July 22, 2008

So last Thursday was my last day at Anvil Media Inc. The interns are supposed to spend 2 weeks at each agency but in reality I was only at Anvil for 7 days, NOT ENOUGH TIME! Everyone was is so welcoming, all 12 of them, and knowledgeable about SEM. Even the new employees (who had just been there for a month) were very active in the agency, organizing softball games and presenting new tools they found in all staff meeting.

There is no time to waste when you are at a small agency, you have to jump in and get your feet wet! Being at a smaller shop has several advantages, you get to play a large role in the agency, take on more responsibilities and wear many different hats. At a smaller agency everyone gets to know each other real fast! At Anvil there is a good balance of this. They work really hard, but they also know how to have fun too! I think this is really important when looking for a job, you need to look at the company culture and see how employees interact with each other, and how the overall environment is at the company.

My last day at Anvil was bitter sweet, because I felt like I had just gotten there! I was just starting to feel like I was fitting in and beginning to understand the ins and outs of SEM. But I guess that’s how COLABORATORY is set up, which is the sweet part! I get to experience the same thing at 3 different agencies. Can’t wait for what’s to come. I will leave you with some pictures I took during my 2 weeks at Anvil. ENJOY!

Anvil Media Inc. Logo

Anvil Media Inc. LogoWho can grow the best mustache in 2 weeks?

Pics

July 16, 2008

My blog is looking a bit static so I thought I would put up some pretty pictures of my time in Portland so far….

Things Happen

July 15, 2008

I have been given a reputation management project to work on at Anvil this week. Check out Anvil’s site to see what it’s all about! Having to work on a client project is such an amazing opportunity, I get to contribute to Anvil’s team and also learn what the world of search marketing means. In saying that, I started the project last Thursday and did about two hours worth of work, and then when I got in this morning and started back where I left off. Then at 4:30pm this afternoon I was told that there was some miscommunication, and I was given the wrong set of keywords to do my research on. Meaning, half of the work I did was just for fun!…

I could look at this situation in two ways… is the glass half empty or half full? And you know what, I’m a glass half full kind of girl. Even though some of the work I did will not be used, I still learned something from doing it. And it only prepared me for tomorrow when I will get the correct list of keywords for my research. Tomorrow, I will be faster and more efficient in my day because the process won’t be new to me anymore. Things happen and for me the best way process unfavorable situations is to try and find the positive in them.

This is Day 4 in COLABORATORY and my 3rd day at Anvil Media Inc, a search engine marketing firm. I have gotten the chance to go to two client presentations one for Conordia University and the other was for Travel Portland. I can tell I’m going to be using Travel Portland’s website a lot this summer! It gives great information about what’s going on in Portland and the greater metro area from concerts to gardens to the best places to eat and drink!

Tomorrow is the first day the two teams are going to meet to work on the marketing/pr campaign for Sameunderneath. We technically only have like 5 days to put the campaign together so we are going to be working our butts off and meeting outside of our scheduled times. Here’s the break down of the two teams:

Lattice Agency: check out our blog!

  • Me (Heather Schwartz) – Account/Project Manager
  • Allison McKeever – Account/Project Manager
  • Whitney Bard – Designer
  • Melissa Casillas – Designer
  • Megan Nuttall – Copywriter

Kiwi Agency:

  • Kimberly Karalekas – Account/Project Manager
  • Mary McPherson – Account/Project Manager
  • Luke Rolka – Designer
  • Christine Vo – Designer
  • Bryan Davidson – Copywriter

Can’t wait for tomorrow to see everyone again, and get together with Lattice to bring all of our ideas to the table. Being at Anvil Media for a couple of days has already given me a lot of good ideas to implement into our marketing/pr campaign for Sameunderneath. See everyone bright and early tomorrow morning.

Yes I know, my Mom has her own cooking blog (she just started it) and I don’t have one? Why? I’ve been afraid… But not anymore it is time to start blogging!

Like I mentioned in my profile I’m going to be writing about my adventures in Portland for the summer with COLABORATORY.

To start off, this program is awesome! After orientation on Monday I was blown away by the interns, the participating Portland agencies, and Sameunderneath (my team’s new client). I can’t wait for what is in store for me, and I’ve already gotten a good taste of it after being at Anvil Media Inc for just two days.

I know this post is all over the place right now, I’m sorry-I will do better next time! But it’s 5:09pm and it’s time for me to go home for the day. Bye-4-now

Hello world!

July 9, 2008