Heather Schwartz

(650) 269-3957 hschwart@uoregon.edu

EDUCATION

University of Oregon, Eugene, Oregon

Bachelor of Science in Business Administration, June 2008

  • Concentration in Marketing, Minor in Communication Studies
  • Deans Scholarship, 2004-2008

CIMBA Advantage Program, Paderno Del Grappa, Italy, September – December 2006

  • Study abroad focusing on International Business and Italian culture

WORK EXPERIENCE


COLABORATORY Intern, July 2008-Present
Portland Advertising Federation, Portland, OR

  • Interning at Anvil Media, Inc., Grady Britton and Ascentium learning the role of Account Manager and the functions of an agency
  • Leading a team of 4 advertising interns and creating a Marketing/PR plan for Sameunderneath, an apparel company promoting social awareness

Public Relations Account Coordinator/Intern, June-September 2007
Eastwick Communications, Mountain View, CA

  • Formed media lists, editorial calendars and coverage reports on 12 different high tech accounts to help clients track coverage
  • Planned logistics for Fujitsu America Inc’s dedication ceremony of their new hydrogen fuel cell, including creating the invitation, managing a 400 guest list and the registration table at the event
  • Helped facilitate the organization of Seagate’s Big Bang IV product launch in New York City by compiling client briefing books, consisting of 80 meetings in a 2 day period

Advertising Intern, August-September 2005
Hewlett Packard, Cupertino, CA

  • Researched competing companies’ advertising campaigns via the internet to help HP develop differentiated communications
  • Produced a research data entry system using excel to improve ease of retrieving international information
  • Gathered research through field work in order for HP to evaluate their promotional ad campaign
  • Worked with key HP strategic agencies Goodby Silverstein & Partners, Publicis & Hal Riney and Zenith Optimedia

Camp Director, Summer 2006-2007
Foothills Tennis and Swim Club, Palo Alto, CA

  • Managed 12 employees and 20 children at an athletic day camp for 8 weeks every summer
  • Trained 12 employees to communicate and work effectively with children
  • Created a new swim lesson plan to improve campers swimming techniques

ACTIVITIES

College Choirs, Gospel Choir and Repertoire Singers – Eugene, OR September 2004-December 2007

Alpha Kappa Psi, Professional Activities Committee Head – Eugene, OR April 2007-2008

  • Coordinated and ran meetings for committee, communication liaison
  • Organized professional speaker series for the membership
  • Planned and implemented fundraising efforts and delegated tasks to committee members

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